The craft beer market exploded in 2017. This was due to people wanted something new, with more flavour, something that usual suspects like Fosters, Kronenbourg, Greene King IPA, etc didn’t offer. Branding had a lot to do with it too.
The hipsters over in Camden were attracted to brands with visual appeal. In my opinion, the brewery that capitalised on this trend most is Beavertown.
As you can see from the picture, Beavertown tins are unbelievably eye-catching. The designs totally set them apart from everything else in the fridge. The respective tastes are unique and full of flavour.
Take the Holy Cowbell India Stout: a dark, malty, almost chocolate brew at an inoffensive 5.6% ABV; very different from the Lupuloid IPA which is a far stronger 6.7%. Lupuloid is exceptionally pale and much hoppier. Totally refreshing; a trait I find rare in stronger beers.
Neck Oil and Gamma Ray are far and away the most popular tins in our fridge. Neck Oil is a session IPA at 4.3%, extra pale and very drinkable. We have sold more Neck Oil than any other tin since we started stocking Beavertown beers.
Gamma Ray is an American Pale Ale with a 5.4% ABV and is the hoppiest of the bunch. American Pales are my jam! Gamma Ray is packed with citrus aromas and is an absolute pleasure to consume. If a customer offers to buy me a drink, Gamma Ray is generally what I will choose.
In the past we have also stocked Beavertown’s 8-Ball Rye and Black Betty. The 8-Ball is by far the best Rye beer I have ever tasted. Black Betty is a black IPA which isn’t too bitter and at 7.4%, it goes down way too easy. Both are definitely worth checking out.
I expect to have these two tins back in stock in the near future.